From Hevoset ja kunta – Rajapintoja: hevosmatkailu (e-book, p. 104-)
Hippolis published a book “The Horse and The Municipality” which aims to deliver fact-based information for decision-making at municipalities (land use, zoning, construction, equine-assisted activities, youth activities etc.) One of the goals of this project is to encourage horse people to contact respective municipalities and to pass information about the industry and hobby.
One of the themes is the travel industry. Finland is an exotic and interesting, yet safe destination to spend a(n equestrian) holiday. The nature, its tranquility, spaciousness, flora and fauna, changing seasons and beautiful landscapes make Finland an interesting place to visit. Besides nature, the travellers are often interested in the local culture, history and traditions of the locals. One of many ways to experience Finland is on horseback.
The unique, native Finnish horse breed, the Finn horse, is the specialty and strength of Finnish travel industry. Now about 70% of businesses that offer horseback trail rides have one or more Finn horses in their stable (Icelandic horses are popular as well).
A developing product
According to statistics, the most common international traveller to attend the Finnish trail rides is a woman between ages 30 and 60. Most importantly she wants to experience the horse and the nature. She also appreciates quality and comfort of the trail, well-planned program and personal contact to local people – she wants to hear stories and is interested in the local history.
More to read